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Badminton: Dubai to stage season-ending World Superseries Finals

The BWF Destination Dubai World Superseries Finals will be held in the UAE in December.

The BWF Destination Dubai World Superseries Finals will be held in the UAE in December.

April 2, 2014: The BWF World Superseries Finals will be held in Dubai, UAE, from 2014 to 2017 as part of a new multi-platform partnership signed between the emirate and the Badminton World Federation (BWF).

 

The season-ending event will be known as the BWF Destination Dubai World Superseries Finals and this year will be held at the Hamdan Sports Complex in December, a year after World No. 1s Lee Chong Wei and Li Xuerui won the men’s and women’s singles titles respectively in Kuala Lumpur.

 

Dubai will also have naming rights for the ‘Destination Dubai Rankings’, as part of the agreement that brings the World Superseries Finals to the UAE and the Middle East for the first time. The rankings will be generated from points gathered on the 12-event MetLife BWF World Superseries, which started in January and has already featured three tournaments, with nine remaining across Asia, Australia and Europe.

 

The top eight singles players and doubles pairs in the five traditional categories will qualify for the World Superseries Finals in Dubai, which bridges the sport’s traditional hubs of Europe and Asia.

 

Poul-Erik Hoyer, President of the BWF, said: “We are extremely happy to welcome Dubai and the sense of style which it brings to the MetLife BWF World Superseries. Our tour is becoming increasingly popular and is televised throughout the year in more than 160 countries with a household reach of more than 300 million. Dubai’s global connectivity, accessibility and track record in hosting world-class sporting events can only help us to grow the sport and make badminton even more accessible to fans.”

 

Under the agreement, the BWF’s grassroots programme, ‘Shuttle Time’, currently operating in 65 countries worldwide, will be launched in Dubai later this year. The aim is to encourage all people – regardless of age, ability or fitness level – to play badminton as a fun and social way of being more active.

 

His Excellency Mattar Al Tayer, Deputy-Chairman of Dubai Sports Council, said: “Badminton is a sport that is open to everyone and there is already an active scene in Dubai. The partnership with the BWF provides us with an exciting opportunity to build on that interest, to promote the sport to new levels and to develop grassroots initiatives such as Shuttle Time that will help to drive community engagement and physical activity across the city.”

 

Source: BWF

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