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Badminton: Li-Ning title sponsors World Championships in Denmark

Lin Dan on his way to winning last year’s BWF World Championships in Guangzhou. Photo: SportAsia.

Lin Dan on his way to winning last year’s BWF World Championships in Guangzhou. Photo: SportAsia.

June 25, 2014: Chinese sport apparel and equipment company Li-Ning has been confirmed as title sponsor of August’s BWF World Championships in Denmark, the Badminton World Federation (BWF) announced.

 

The year’s second BWF Major Event will be held from August 25-31 at Ballerup Super Arena in Copenhagen and feature the traditional five disciplines – men’s and women’s singles, men’s and women’s doubles, and mixed doubles.

 

Li-Ning already has a four-year sponsorship deal for BWF Major Events running from 2013 to 2016, including the provision of Li-Ning top shuttlecocks and Li-Ning court mats for all Major Events during this cycle.

 

In addition, Li-Ning has title-sponsored a number of badminton’s premier tournaments including the recent Li-Ning BWF Thomas & Uber Cup Finals in India.

 

Thomas Lund, Secretary General of the BWF, said: “BWF is pleased to welcome our corporate partners, Li-Ning, as title sponsor for another prestigious tournament which will feature the top names in badminton vying for the honour of being world champions.”

 

The draw ceremony for the Li-Ning BWF World Championships will be held on August 11 in Kuala Lumpur, Malaysia.

 

Source: BWF (www.bwfbadminton.org); Editing by SportAsia

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