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Conference: WTA boss Allaster among speakers at Sports Matters in Singapore

Stacey Allaster, Chairman and CEO of the WTA (Women's Tennis Association).

Stacey Allaster, Chairman and CEO of the WTA.

September 9, 2013: WTA chief Stacey Allaster and other major players in the sports industry will converge in Singapore for the inaugural Sports Matters conference on September 18-19, during the week of the Singtel Singapore Grand Prix.


Co-presented by Samsung and Fox Sports, the two-day Sports Matters will be held at The St Regis hotel and is expected to attract up to 300 delegates, led by some of the sports industry’s biggest names.


Allaster, Chairman and CEO of the WTA (Women’s Tennis Association), Giles Morgan, HSBC’s Group Head of Sponsorship and Events, Andrew Georgiou, CEO of World Sport Group, and Prinz Mathew Pinakatt, Global Director Alliances and Ventures of The Coca-Cola Company, are among a high-profile cast of speakers.


The first day will be focused on the conference, while the second day will be centered around two breakout sessions, Sports TV Matters and Sponsorship Matters, along with the launch of the Asian Sponsorship Association.


“The sponsorship sector in Asia has been relatively stagnant for the past 20 years,” said Jasper Donat, CEO of Branded, co-producer of Sports Matters and owner of Digital & Music Matters and Social Media Matters.


“The Asian Sponsorship Association will inject vibrancy and sophistication into this sector to help energise event partners and sports associations in Asia to boost their appeal and gather more support for their events and activities.


“The Association will not just benefit the sport industry but also help event organisers in the entertainment, music and lifestyle industries,” added Donat, a 20-year veteran of the TV and events industry in Asia.


Mike Rich, CEO of GroupM ESP, said: “Our advertising clients are increasingly challenging us to find ways to effectively engage with their customers in this complicated, cluttered and fragmented digital media environment.


“Sport continues to present one of the few mass-audience vehicles and I’m hopeful Sports Matters will provide the opportunity to learn and share ideas on how the industry can collaborate more effectively to improve the fan experience and, in doing so, drive commercial benefit for rights owners, distributors and advertisers alike.”


Sports Matters will also highlight Singapore as a key destination for sporting events such as the season-ending WTA Championships event, which will be held at the Singapore Sports Hub from 2014 to 2018.


Poh Yu Khing, COO of the Singapore Sports Hub, said: “Singapore now has world-class events like the F1 night race and mass-participation events like the Marathon Singapore, one of more than 50 running events per year in our sporting calendar, while the opening of Sports Hub next year will act as another boost.


“Sports Matters could not have started at a better time, attracting and connecting sporting industry experts to power the growth of the local and regional sporting industry to the next level.”


Jean Ng, Deputy Director (F1 & Sports), Singapore Tourism Board: “With a global line-up of speakers and delegates, Sports Matters will highlight Singapore’s appeal as a premier destination for business events and reinforce our leadership position in Asia for hosting international sporting events such as the Singapore Grand Prix and the upcoming WTA Championships in 2014.


“Sports Matters and other such business events will also complement Singapore’s existing stable of lifestyle and entertainment products.”


The two-day conference, which costs US$850 for two days, is co-organised by Branded and Haymarket Media, international publisher of Campaign, F1 Racing and FourFourTwo magazines. Tim Waldron, Managing Director of Haymarket Media Group Asia, was proud to be involved in the pioneering event.


“For many years we’ve felt that the region lacked an arena to discuss the commercial development and potential of sport in Asia,” Waldron said. “Sports Matters will be the ideal platform to do this and we are delighted to be again working with Branded on what will become the most important forum for sport in Asia.”


Sport Matters logo_fiNAL

Sports Matters speakers include:

  • Stacey Allaster, Chairman and CEO, WTA (Women’s Tennis Association)
  • Andrew Georgiou, CEO, World Sport Group
  • Prinz Mathew Pinakatt, Global Director Alliances & Ventures, The Coca-Cola Company
  • Giles Morgan, Group Head of Sponsorship and Events, HSBC
  • Chris Renner, CEO, Helios Partners
  • Andres Gonzalez, Vice President, AP & MEA Sponsorships, MasterCard Worldwide
  • Mike Rich, CEO, GroupM ESP
  • Vipul Chawla, Vice President and Chief Marketing Officer, Asia, Yum! Brands
  • Jim Small, Vice President Asia, Major League Baseball
  • Greg Unsworth, TMT, PwC Singapore
  • Amit Dasgupta, Director, Brand, adidas South East Asia
  • Don Anderson, SVP APAC Head of Digital, FleishmanHillard
  • Jamie Reigle, MD APAC, Manchester United
  • Craig Dobbs, Executive Vice President, Programming & Production, FOX Sports, FOX International Channels
  • Kelly Cooke, Director, Business Development & Digital Media, ESPN Asia Pacific
  • William Pfeiffer, CEO, Dragongate Entertainment and more …


Sports Matters Advisory Board (in alphabetical order):

  • Adrian New, MD Asia, Chelsea Football Club
  • Annabel Pennefather, Senior Consultant, Corporate & Securities Department and Head of Sports Law Practice, Khattar Wong
  • Brad Warrington, Senior Vice President, Pico International
  • Daniel Metcalfe, Commercial Director – Asia Pacific, Tennis Australia
  • Géraldine Pamphile, VP, International Media Distribution and Global Merchandising Group, NBA Asia
  • Helen Soulsby, Director Asia, Sports Recruitment International
  • Mark Fischer, MD, UFC Asia
  • Maurizio Barbieri, Head of Sports, Media Solution Center, South East Asia & Oceania, Samsung Asia
  • Michael Corcoran, Consultant
  • Michael Morrison, VP and GM Asia-Pacific, ESPN
  • Michael Roche, Executive Director, Singapore GP
  • Mike Kerr, CEO, Asian Tour
  • Mike Rich, CEO, GroupM ESP
  • Patrick Murphy, CEO, Catalyst Media Group Ltd
  • Peter Hutton, COO, MP & Silva
  • Poh Yu Khing, COO, Singapore Sports Hub
  • Richard Young, MD, NFL China


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