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Football: Game on as Japan’s Gloops and Man Utd extend deal

ManUtdLogo_300x276September 26, 2014: Manchester United has extended its partnership with Gloops, its social gaming partner in Japan.

 

Gloops’ Manchester United game, ‘European Club Team Soccer Best Eleven Plus’, has had nearly 1.4 million downloads since the partnership started just over a year ago. Founded in 2005, Gloops has produced more than 40 games and boasts over 30 million users.

 

Manchester United has almost 4 million followers in Japan and the retention of Gloops follows a number of partnerships with other big brands in the country.

 

Richard Arnold, Manchester United’s Group Managing Director, said: “We are delighted that Gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.

 

“Gloops have produced an extremely popular product, with almost half of our 4 million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available. 

They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the club deepen our engagement with our fans there.”

 

As part of the partnership, Gloops has also undertaken a Manchester United Soccer Schools programme and have worked with the Manchester United Foundation over the last 12 months.

 

Hideyuki Ikeda, CEO of Gloops, said: “As the Official Social Gaming Partner of Manchester United, we are honoured to support the club’s activities in Japan. Through our social game, ‘European Club Team Soccer Best Eleven Plus’, we at Gloops hope to increase the number of football and Manchester United fans, as well as providing entertainment to more people with our various games.”

 

Source: Manchester United (www.manutd.com); Editing by SportAsia

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