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Football: Manchester United teams up with Japan’s Nissin Foods

Darren Fletcher, Tom Cleverley, Rafael and Jonny Evans celebrate the launch of Manchester United's global partnership agreement with Nissin. Photo: Manchester United.

Darren Fletcher, Tom Cleverley, Rafael and Jonny Evans celebrate the launch of Manchester United’s global partnership agreement with Japanese food brand Nissin. Photo: Manchester United.

July 17, 2014: Manchester United has announced a multi-season sponsorship agreement with international food brand Nissin, which has become a global partner of the English football club.

 

In the first year of the partnership, the Japanese company will produce Nissin and Manchester United branded food products for sale across the globe and will unveil a unique campaign linking the club with its products.

 

Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official club publications, MUTV and the club’s official website.

 

Richard Arnold, Manchester United’s Group Managing Director, said: “We are delighted to welcome Nissin into our family of Global Partners. The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world over.

 

“Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.”

 

Founded in Osaka in 1948, Nissin is famous for its instant noodles, which were invented by Momofuku Ando, the company’s founder who developed the convenience food as an answer to food rationing after World War II. As an industry-leading food brand, its products are enjoyed by millions and available in over 80 countries around the world, with Cup Noodles its most recognisable product.

 

With its founder’s philosophy, ‘Food and sports are the wheels to drive health’, Nissin believes in improving health by driving increased participation in sports and providing the food to fuel an active lifestyle.

 

Koki Ando, CEO of Nissin Foods Holdings, said: “Nissin will start a new project in collaboration with athletes and sports teams. Our slogan for this project is ‘Hungry to Win’. We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United who is the best in the world in name and in reality.”

 

Source: Manchester United (www.mantud.com); Editing by SportAsia

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