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Golf: Asian Tour gets dressed with Scottish-owned Fenix Golf

Asian Tour Chairman Kyi Hla Han and Fenix Golf Managing Director Michael Moir. Photo: Asian Tour.

Asian Tour Chairman Kyi Hla Han with Fenix Golf Managing Director Michael Moir. Photo: Asian Tour.

January 5, 2015: Fenix Golf has become the Official Apparel Supplier of the Asian Tour, building on its sponsorship of six-time Asian Tour winner Scott Hend of Australia.

 

As part of the new agreement, the Scottish-owned sports fashion house will launch the Asian Tour Collection of customised apparel for officials and staff members. The range will also be made available for sales online and at various events and outlets.

 

Michael Moir, Managing Director of Fenix Golf, said: “We are delighted to have formalised a partnership with the Asian Tour. After sponsoring multiple events over the past few years, making the step up to be the official apparel supplier for the Tour is very exciting.

 

“It will enable us to strengthen our position in current markets and also develop new ones in Asia and beyond. The Asian Tour Collection will be a significant tool in achieving this and will give both brands great exposure.”

 

Kyi Hla Han, Chairman of the Asian Tour, said the partnership underscores the cosmopolitan appeal of the circuit.

 

“We are delighted to welcome Fenix Golf as an Asian Tour partner as they understand the values and reach the Tour has to offer,” Han said. “As our valued partner, Fenix Golf will have the opportunity to grow their brand appeal while clothing our staff and officials in the most fashionable outfits.”

 

Source: Asian Tour (www.asiantour.com); Editing by SportAsia

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