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Golf: Asian Tour, Golf Channel extend North America partnership to 2024

Thai star Prom Meesawat will compete in this week’s US$1 million star-studded Thailand Golf Championship, which will air on the Golf Channel in North America. Photo: Asian Tour.

Thai star Prom Meesawat will compete in this week’s US$1 million star-studded Thailand Golf Championship, which will air on the Golf Channel in North America. Photo: Asian Tour.

December 9, 2013: The Asian Tour has signed an exclusive broadcast partnership with Golf Channel, which will run for 10 years until the end of 2024, officials have announced. The 10-year agreement is an extension of the existing partnership that began in 2011.

 

Golf Channel holds the exclusive television and digital rights in North America for the Asian Tour, which will be shown on the Golf Channel, Golf Live Extra, the network’s streaming service, and other NBC Sports platforms. The Asian Tour will also be featured on Golf Channel’s news programming, including Morning Drive and Golf Central, as well as website GolfChannel.com.

 

Kyi Hla Han, Chairman of the Asian Tour, said: “We are extremely delighted to extend our partnership with Golf Channel for the next 10 years, which means the Asian Tour will continue to be shown to nearly 90 million homes in North America.

 

“The Asian Tour stars continue to establish themselves with wonderful performances both at home and abroad, and I am sure golf fans in North America will continue to enjoy watching the best players from Asia perform in world-class tournaments.”

 

Tom Knapp, Senior Vice President of Programming for Golf Channel, said: “As golf continues to grow internationally, quality professional tournaments are being held around the globe and throughout the year. Our expanded partnership with the Asian Tour provides our viewers increased access to these compelling tournaments.”

The new 10-year agreement was managed by Asian Tour Media, a joint-venture company between the Asian Tour and IMG. The Asian Tour’s television broadcasts are currently available to over 180 countries/territories and 650 million homes.

 

Source: Asian Tour

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