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Golf: DP World extends sponsorship of European Tour’s Dubai finale

Sultan Ahmed Bin Sulayem (centre), Chairman of DP World, is flanked by George O'Grady and Keith Waters of The European Tour.

Sultan Ahmed Bin Sulayem, Chairman of DP World, flanked by George O’Grady and Keith Waters of The European Tour.

May 22, 2015: DP World has confirmed a five-year extension of its title sponsorship of The DP World Tour Championship, Dubai, The European Tour’s end-of-season tournament in the UAE.

 

The agreement through 2020 will see DP World support the climax of The Race to Dubai in addition to the company’s existing sponsorship of European Tour events in India, Hong Kong, China, Turkey and the BMW PGA Championship in England, being held this week.

 

DP World, together with the Emirates Golf Federation, will also continue to support the UAE National Golf Teams training programme and the development of the game among boys and girls at grassroots level.

 

Lee Westwood (2009), Robert Karlsson (2010), Alvaro Quiros (2011), Rory McIlroy (2012), and Henrik Stenson (2013, 2014) have all won the DP World Tour Championship.

 

The seventh edition will be held on the Earth Course at Jumeirah Golf Estates from November 19-22, when the top 60 players on The Race to Dubai will once again battle for a share of the US$8 million purse, with the champion winning US$1.3 million.

 

In addition, the leading 15 players on The Race to Dubai at the end of the tournament will share a US$5 million bonus pool, with the eventual European Tour No. 1 pocketing US$1.25 million.

 

Speaking at a press conference at Wentworth Club in England, His Excellency Sultan Ahmed Bin Sulayem, Chairman of DP World, said: “Dubai and the UAE stand at the crossroads of world trade and this cosmopolitan location is a melting pot of talent, expertise and professionalism much like the sport of golf.

 

“We are delighted to be supporting this prestigious event to bring to Dubai the world’s best golfers and their fans. We chose golf as one of the main sponsorship platforms for DP World because it is one of the most popular sports worldwide and reflects the global reach of our business, connecting us with partners and customers in a variety of locations.

 

“Developing the skills of young people is also big focus area for us and we will be actively supporting the Emirates Golf Foundation to promote their youth training programmes. We are very proud to be again part of such a significant global sporting event and are delighted to be confirming our support for the DP World Tour Championship until 2020.”

 

Over 55,000 spectators attended last year’s DP World Tour Championship, a third of whom were international visitors, while the global television reach exceeded 450 million people via 40 broadcasters worldwide.

 

The extension of DP World’s title sponsorship of the tournament through 2020 dovetails with Dubai’s hosting of Expo 2020, an event which will see the world come to the Emirate and further enhance its goal of attracting 20 million tourists per year.

 

Source: The European Tour (www.europeantour.com); Editing by SportAsia

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