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Golf: Emirates commits to Australian Open for a further three years

World No. 1 Rory McIlroy will return to Sydney in late November to defend his title at the Emirates Australian Open, after beating Aussie hero Adam Scott to win last year. Photo: OneAsia.

World No. 1 Rory McIlroy will return to Sydney in late November to defend his title at the Emirates Australian Open, after beating Aussie hero Adam Scott to win last year. Photo: OneAsia.

September 26, 2014: With World No. 1 Rory McIlroy and No. 2 Adam Scott already confirmed to play, the Australian Open received a further boost as Emirates Airline committed to title sponsorship of the event for a further three years. Emirates first title sponsored the event in 2011 and has now extended the partnership through 2016.

 

This year’s Emirates Australian Open will be held at The Australian Golf Club from November 27-30 and is again sanctioned by the PGA Tour of Australasia and OneAsia.

 

Barry Brown, Emirates’ Divisional Senior Vice President, Commercial Operations East, said: “Continuing our naming rights sponsorship for another three years allows us to actively demonstrate our commitment to Australians. The Open provides us with the perfect platform to connect with our customers while promoting world-class Australian sport on the international stage.

 

“We look forward to once again welcoming Adam Scott, defending champion Rory McIlroy and their world-class counterparts to Sydney for the Emirates Australian Open in 2014.”

 

Fans will be eager to see Scott and McIlroy return after their classic duel in last year’s event, when Scott came close to securing a historic triple crown of Australian events before McIlroy birdied the final hole to clinch victory. Since then, both players’ stock has risen, with Scott moving to No. 1 in May before McIlroy succeeded him in August.

 

Stephen Pitt, CEO of Golf Australia, said the Emirates extension was a terrific boost to the championship on top of the commitments from the world’s two top-ranked players.

 

“Emirates has an exceptional commitment to golf around the world and the Emirates Australian Open is a leader in the Asia-Pacific region,” Pitt said. “We look forward to continuing to strengthen our relationship with Emirates and bringing the world’s best golfers to Sydney for the fans to enjoy.”

 

In Australia, Emirates’ commitment to golf extends across a number of tournaments, including the Perth International (October 23-26) and the Australian PGA Championship (December 11-14) on the Gold Coast.

 

OneAsia’s next event is the US$1 million Nanshan China Masters from October 9-12.

 

Source: OneAsia (www.oneasia.asia); Editing by SportAsia

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