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Golf: Fuji Xerox inks partnership with Asian Tour

Takashi Nawata (left) of Fuji Xerox and Asian Tour CEO Mike Kerr following the new partnership. Photo: Asian Tour.

Takashi Nawata (left) of Fuji Xerox and Asian Tour CEO Mike Kerr following the new partnership. Photo: Asian Tour.

June 12, 2015: Fuji Xerox has become the Official Office Solutions Partner of the Asian Tour, joining a growing list of top-tier corporations sponsoring the golf circuit.

 

The sponsorship will enable Fuji Xerox, a leading company in document services and communications, to activate and engage with professional golf through an exclusive selection of Asian Tour events.

 

Fuji Xerox can leverage on an expansive platform and execute its customer engagement programmes at Asian Tour events, including hospitality, pro-am benefits and activation spaces. In turn, Fuji Xerox will provide the Asian Tour with office solution needs.

 

Takashi Nawata, Senior General Manager, Marketing, Fuji Xerox Asia Pacific, said: “As a leader in the document services and communications field, Fuji Xerox is honoured to support the Asian Tour and its players, who conceive new strategies to raise their game each time they play, akin to the way Fuji Xerox continually innovates to bring the best solutions to businesses.”

 

Stars from the Asian Tour have performed admirably on the international stage recently, with an unprecedented five consecutive victories achieved in co-sanctioned events with The European Tour.

 

Another major element in the agreement is the brand exposure for Fuji Xerox through the Asian Tour’s global television platform, which reaches 180 countries and 625 million homes, and its official website, www.asiantour.com.

 

Asian Tour CEO Mike Kerr said: “On behalf of our talented players, we are honoured that Fuji Xerox, which is the leader in office services and communications, has signed on as a Tour Partner.

 

“As the stature of the Asian Tour continues to grow in the world of golf, thanks to stellar performances by our members and strong support from corporations in Asia, we believe our brand offers a truly effective and viable commercial platform for Fuji Xerox to leverage this partnership.

 

“We have already partnered with many other leading brands in the world and adding Fuji Xerox to our list simply reinforces the continued growth and expansion of the Asian Tour.”

 

The Asian Tour’s stable of partners and sponsors include Rolex (Official Timekeeper), Oakley (Official Eyewear and Footwear Sponsor), Fenix Golf (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Srixon (Official Ball), PRG (Official Accessories Supplier) and Titleist (Official Web Partner).

 

Source: Asian Tour (www.asiantour.com); Editing by SportAsia

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