Golf: HSBC extends support of Shanghai, Singapore, Abu Dhabi events
- Updated: November 3, 2015
November 3, 2015: HSBC has announced multi-year extensions of its title sponsorships of the WGC-HSBC Champions in Shanghai, HSBC Women’s Champions in Singapore and Abu Dhabi HSBC Golf Championship.
Giles Morgan, Global Head of Sponsorship and Events at HSBC, made the announcement on stage at the HSBC Golf Business Forum in Shanghai against the backdrop of the bank’s 150th anniversary and ahead of the 11th edition of the HSBC Champions, which starts at Sheshan International Golf Club on Thursday.
“In the last decade, we have been involved in 45 tournaments and brought world-class golf events to China, Singapore and the UAE. Today we are re-stating our commitment to golf in Asia and the Middle East,” Morgan said.
“Here in China, our flagship World Golf Championships-HSBC Champions event has proved to be the perfect stage for golf in Asia to come of age. In Singapore, HSBC Women’s Champions has become an annual highlight of the LPGA Tour, while the Abu Dhabi HSBC Golf Championship has cemented its reputation as the jewel in the crown of Middle Eastern golf. We believe today’s announcement represents a major statement of intent as golf prepares to return to the Olympic Games following a 112-year absence – it’s a huge opportunity for the sport and one golf needs to grab with both hands.”
HSBC is one of golf’s biggest supporters, with youth and community programmes in place to underpin its commitment to elite golf. Earlier this summer, the bank announced that it will continue as Patron of The Open Championship.
Finchem said: “We are delighted to be here today to announce this excellent news. The WGC-HSBC Champions is the flagship event in Asia for the PGA Tour and a great example of collaboration with the different members of the International Federation of PGA Tours along with the CGA and IMG to deliver a world-class tournament. We are thrilled that with this five-year extension, the HSBC Champions will be a part of the FedExCup schedule through the 2020-21 PGA Tour season.”
Pelley said: “Today’s announcement is wonderful news for The European Tour and continues our partnership with HSBC which stretches back to November 2005. Since then, both the WGC-HSBC Champions and the Abu Dhabi HSBC Golf Championship have become hugely significant events, and to have them both part of The Race to Dubai for the next five years is fantastic news. We thank HSBC not only for their commitment to The European Tour but to the game of golf as a whole.”
This week’s HSBC Champions field includes Jordan Spieth, Rory McIlroy, defending champion Bubba Watson and Rickie Fowler – four of the world’s top five. World No. 1 Jason Day is not competing.
Source: The European Tour (www.europeantour.com); Editing by SportAsia