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Golf: King’s Cup Golf Hua Hin signs five-year agreement with Asian Tour

Thai star Arnond Vonvanij will defend his title as the newly named King’s Cup Golf Hua Hin tournament moves to Black Mountain Golf Club in Hua Hin and a new January date, with a increased purse of US$1 million.

Hawaii-born Thai Arnond ‘Bank’ Vonvanij will defend his title as the newly named King’s Cup Golf Hua Hin tournament moves to Black Mountain Golf Club in Hua Hin and a new January date, with a increased purse of US$1 million. Photo: Asian Tour.

November 28, 2013: The PGA of Thailand has signed a five-year agreement to stage the King’s Cup Golf Hua Hin tournament on the Asian Tour until 2018.

 

The upcoming King’s Cup Golf Hua Hin will offer a tournament-record purse of US$1 million when the event is held at the Black Mountain Golf Club in the popular beach resort town of Hua Hin from January 16-19, 2014.

 

The Sports Authority of Thailand (SAT) will fund the US$1 million prize money and is one of two presenting sponsors, along with Honda. Black Mountain formerly hosted the Black Mountain Masters on the Asian Tour in 2009 and 2010.

 

The King’s Cup is the penultimate event on the 2013 Asian Tour schedule, which is set to conclude the following week in Malaysia, although details of the final event have yet to be confirmed.

 

Arnond ‘Bank’ Vongvanij will defend his title in Hua Hin after the Hawaii-born Thai won the US$500,000 King’s Cup last December, when the tournament was held in the northeast province of Khon Kaen for the third time in four years.

 

Taiwan’s Chan Yih-shin (2009) and Thailand’s Udorn Duengdecha (2010) won the first two editions of the tournament when it offered a US$300,000 purse. The event wasn’t held in 2011 due to the effects of the flooding in Thailand.

 

Asian Tour Chairman Kyi Hla Han hailed the new long-term partnership with the King’s Cup and praised the tournament’s steady growth.

 

“From an initial US$300,000 prize purse tournament in 2009, it is fantastic to see the King’s Cup becoming a US$1 million championship, which is fitting for a tournament of such great stature,” Han said.

 

“The Asian Tour is delighted to sign a five-year agreement. This is a very positive development for the tournament and we will work closely with all parties to further develop the stature and prestige of the King’s Cup Golf Hua Hin.”

 

Suwat Liptapanlop, Chairman of the event’s Organising Committee, said: “As one of Thailand’s most prestigious sporting events, we look forward to preserving the great stature of the King’s Cup Golf Hua Hin through a long-term partnership with the Asian Tour.

 

“There are three main objectives for this tournament. Firstly, the tournament itself will develop Thai golf as a whole, especially for local golfers, by providing them the opportunity to have access to more international arenas of play. Secondly, the tournament honours Thailand’s beloved King, who has donated the prestigious and legendary King Trophy to the event.

 

“Finally, as an added bonus, events such as this will help promote and support tourism to Hua Hin, and Thailand as whole, through the worldwide television exposure it will receive. Various channels of communication will be bringing the excitement of golf in Thailand to millions of global viewers in the international market.” 

For the first time, the King’s Cup Golf Hua Hin will be broadcast live on the Asian Tour’s global television platform, which reaches over 180 countries and 640 million homes.

 

Thailand plays host to three other regular events on the 2013 Asian Tour – March’s Chiangmai Golf Classic (US$750,000), June’s Queen’s Cup (about US$300,000) in Samui and December’s Thailand Golf Championship (US$1 million) in Chonburi. The country also hosted the Asian Tour’s Qualifying School Final Stage and The Open Championship International Final Qualifying – Asia early in the year.

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