Sport Asia
Don't Miss

Golf: Omega signs 10-year partnership with Ladies European Tour

Omega President Stephen Urquhart and LET CEO Ivan Khodabakhsh announce Omega’s 10-year partnership with the Ladies European Tour.

Omega President Stephen Urquhart and LET CEO Ivan Khodabakhsh announce Omega’s 10-year partnership with the Ladies European Tour.

December 6, 2014: Omega has entered into a 10-year partnership with the Ladies European Tour (LET), which will conclude its 2014 season with the Omega Dubai Ladies Masters in the UAE from December 10-13.

 

As well as the Dubai Ladies Masters, Omega is the title sponsor of the European Masters and Dubai Desert Classic on the men’s European Tour.

 

Stephen Urquhart, President of Omega, said: “Entering into this partnership was both strategic and meaningful. Omega is proud to support the Ladies European Tour, an organisation with achievable and attractive goals that are sure to have a lasting impact on the sport.

 

“It is important to the brand that we show our appreciation of golf as a whole and we are happy to bring greater attention to the professional women golfers who are taking the game to a new, exciting level. We look forward to the success of the partnership and can’t wait to see what we can accomplish together.”

 

Ivan Khodabakhsh, CEO of the LET, said: “Omega is one of the world’s most aspirational, iconic and desirable brands and we look forward to working together over what promises to be an exciting decade in women’s professional sport. The company decision to partner with LET is eloquent testimony to the appeal of the players and our event partners.

 

“In a competitive market for sport sponsorship, LET and its players continue to offer a fresh and innovative marketing platform for world-class brands. The LET is a truly international sports property and its members will be heavily represented when golf returns to the Olympic Games in Rio in 2016.”

 

Omega will serve as Olympic Games Official Timekeeper for the 27th time at Rio 2016 and is also the official timekeeper for The PGA of America’s events – including the Ryder Cup when it is contested in the USA – through 2022. The brand also partners golfers including Rory McIlroy, Sergio Garcia, Greg Norman, Stacy Lewis, Michelle Wie and Feng Shanshan,

 

Source: Ladies European Tour (www.ladieseuropeantour.com); Editing by SportAsia

You must be logged in to post a comment Login