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Golf: UBS returns as title sponsor of Hong Kong Open

Rory McIlroy won the Hong Kong Open in 2011, during UBS’s initial period as title sponsor.

Rory McIlroy won the Hong Kong Open in 2011, during UBS’s initial period as title sponsor.

July 20, 2015: UBS will return as title sponsor of the Hong Kong Open this year, giving a huge boost to an event whose profile has dropped over the past two years.

 

This year’s purse will increase to US$2 million, up from US$1.3 million last year. The Hong Kong SAR Government’s Mega Events Fund has also extended its commitment to the 2015 edition, having supported the tournament in 2011 and 2012.

 

UBS title sponsored Hong Kong’s oldest professional sporting event between 2005 and 2012, and has renewed its backing with a multi-year commitment from 2015, when the 57th edition will be held at the Hong Kong Golf Club from October 22-25.

 

UBS’s previous sponsorship coincided with a growth in the Hong Kong Open’s purse from US$700,000 to US$2.75 million and the appearance of some of the world’s leading players including Rory McIlroy, Ian Poulter and Miguel Angel Jiménez, all winners of the event.

 

Kathryn Shih, Head of UBS Wealth Management APAC, said: “We are delighted to renew our long-standing relationship with the UBS Hong Kong Open. Over five decades the Hong Kong Open has established itself as one of Hong Kong’s premier sporting events and continues to rank as one of Asia’s most popular tournaments.

 

“Not only does the tournament’s high profile across the region fulfil our business and brand needs across key markets but it is also an effective platform for us to support the communities in which we operate.”

 

Sanctioning bodies The European Tour and Asian Tour were delighted with UBS’s return.

 

Keith Waters, Chief Operating Officer and Director of International Policy for The European Tour, said: “We are thrilled to welcome UBS back to The European Tour and specifically the Hong Kong Open. Having sponsored the tournament between 2005 and 2012, there is a sense of being reunited with an old friend in one of The European Tour’s most exciting destinations.

 

“We would also like to take the opportunity to acknowledge the incredible support that we have received from the Hong Kong Golf Club over the past three years. Without its commitment to Hong Kong’s oldest professional golf tournament, we would not have been able to accord the event the prestige which it deserves.”

 

Kyi Hla Han, Chairman of the Asian Tour, said: “We are delighted to welcome UBS back as the title sponsor and look forward to working with them again in further promoting golf in Asia.”

The UBS Hong Kong Open was first played in 1959 and past champions include Peter Thomson, Greg Norman, Ian Woosnam, Bernhard Langer and Tom Watson and, more recently, José Maria Olazábal, Padraig Harrington, McIlroy, Poulter, Jiménez and Colin Montgomerie.

 

Source: Asian Tour (www.asiantour.com); Editing by SportAsia

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