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Golf: Yeangder’s support of TPC to boost Chinese Taipei’s golfing profile

India’s Gaganjeet Bhullar defends his title at this week’s Yeangder Tournament Players Championship, featuring a sponsor with ambitions of helping Chinese Taipei rediscover its position as a force in Asian golf.

India’s Gaganjeet Bhullar defends his title at this week’s Yeangder Tournament Players Championship, featuring a sponsor with ambitions of helping Chinese Taipei rediscover its position as a force in Asian golf.

September 9, 2013: Yeangder Group, title sponsor of the US$500,000 Yeangder Tournament Players Championship on the Asian Tour this week, hopes its support of the local game will propel Chinese Taipei golfers into the Olympics in 2016.

 

Emmet Hsu, Chairman of Yeangder Group, said Yeangder was supportive of the Asian Tour through its flagship tournament, which was launched in 2010. Earlier this year, Yeangder extended its commitment to the tournament until 2015.

 

“I’m so glad we’ve signed another three-year contract with the Asian Tour. This is what we have been doing for the development of golf in Chinese Taipei and on the Asian Tour,” Hsu said.

 

“The golf industry in Chinese Taipei has not progressed much recently and other Asian countries have been doing so well. I felt worried and because I have a great passion for golf, I wanted to support and develop the golf industry here. I wanted to increase the number of Asian Tour events held in Taipei, so Taiwanese players can have more chances to get onto the Asian Tour.

 

“Golf will also be an official event in the 2016 Olympics in Rio de Janeiro and as the Asian Tour affords world ranking points, players will try to finish well in every tournament to elevate their rankings. This increases their chances of playing in world-class tournaments.”

 

India’s Gaganjeet Bhullar, currently second on the Asian Tour Order of Merit, will defend his title at the Linkou International Golf and Country Club starting on Thursday.

 

Other Asian Tour stars include reigning Order of Merit champion Thaworn Wiratchant of Thailand, the 2010 winner, countrymen Pariya Junhasavasdikul and Prayad Marksaeng, and local hopes Lin Wen-tang and Lu Wei-chih, who is making a comeback on the Asian Tour following a brain tumour surgery last year.

 

American Jonathan Moore, Bangladeshi Siddikur, Anirban Lahiri of India, Singapore’s Mardan Mamat and Australian Scott Barr are among other contenders.

 

Hsu believes that through the strong competition and exposure, Chinese Taipei players will continue to benefit from playing on the Asian Tour, which is celebrating its 10th season this year.

 

“In Asia, the overall golf environment has become more vibrant with the increased number of tournaments and prize money. More young players are also pro-actively devoting their careers to golf,” Hsu said.

 

“I’ve seen many young golfers from other Asian countries playing well. By playing in tournaments co-sanctioned with The European Tour, it can be a springboard for the players to get entry into the European Tour or PGA Tour. In recent years, Korea, Thailand, India, Malaysia, China and Philippines have developed many young golfers.”

 

Hsu said that Yeangder has maintained its sponsorship programme of young golfers to support their careers.

 

“I think they all have potential. As long as they keep working hard, every player may become a top player in Asia, and even in the world,” Hsu said.

 

“I want to host Asian Tour tournaments because I love golf and would like to help improve Chinese Taipei’s golf industry. I want to see if we can get back the former title, ‘The kingdom of Asian golf’.”

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