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Industry: Dentsu awarded IOC broadcast rights in Asia for 2018-2024

IOC_615x400July 30, 2015: Dentsu has been awarded the exclusive broadcast rights in 22 countries in Asia for the XXIII Olympic Winter Games PyeongChang 2018 and the XXXII Olympiad Tokyo 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.


Dentsu was the Olympic broadcast partner in the region for Sochi 2014 and holds the role for the Olympic Games Rio 2016.


The International Olympic Committee (IOC) announced the agreement, which means Dentsu will continue as the exclusive gatekeeper for broadcast rights (all languages; all media platforms) in Afghanistan Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.


Thomas Bach, President of the IOC, said: “This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024.”


Kiyoshi Nakamura, Executive Officer of Dentsu, said: “Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024.


“We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories.”


Yu Zaiqing, IOC Vice-President and Delegate IOC Member for Broadcast Rights in Asia, said: “Dentsu has a good understanding of the region’s commercial and broadcast environment, and their expertise and insight will help the Olympic Movement develop its presence and ensure excellent Olympic broadcast coverage of future Games.”


Source: IOC (; Editing by SportAsia

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