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Industry: Ladies European Tour targets Asia with TSA partnership

TSA-Logo_cropOctober 16, 2013: TSA has been appointed by the Ladies European Tour (LET) to exclusively market and distribute its 2014 Tour events worldwide, excluding Europe and North America.

 

The arrangement allows the LET, its production partner U.Com Media and TSA to pool their expertise and benefit from TSA’s global network of TV partners, especially in Asia which is an important growth market for the Tour, with several new events planned in the continent.

 

Upcoming events on the 2013 schedule include the Sanya Ladies Open in Hainan (October 25-27), China Suzhou Taihu Open (November 1-3), Hero Women’s India Open in Delhi (November 28-30) and the Omega Dubai Ladies Masters in the UAE (December 4-7).

 

TSA is one of Asia’s leading sports content specialists and also represents AIBA Boxing, BWF (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash). The company was founded as Total Sports Asia in Kuala Lumpur and now has eight offices in Malaysia, Singapore, Indonesia, Thailand, China and India.

 

Ivan Khodabakhsh, Chief Executive of the LET, said: “We are excited that a company with TSA’s reputation and experience has made a commitment to women’s golf and the Ladies European Tour (LET). The LET, together with its television production partner U.Com Media, has introduced a new series of premium live events to the Tour in 2013. We are looking forward to bringing our global fan base more live golf with a fresh new look and we trust in TSA’s competence, especially in Asia, to provide us the widest distribution.”

 

Marcus Luer, CEO of TSA Group, said: “We are very excited to support LET’s effort to promote and grow the Tour worldwide. We have been watching the golf space for some time and I strongly believe that there is tremendous potential for ladies’ golf in general and especially for the Ladies European Tour.

 

“We have proven many times in the past that we know how to assist an emerging sport and help them grow beyond their traditional borders. I have no doubt that we will do the same again here. Having worked with Ivan before, I have no doubt that this relationship will continue to grow beyond the TV rights and TSA will add value in other areas from events to sponsorships in future as well.”

 

Dirk Glittenberg, Managing Director of Germany-based U.Com Media, said: “Our mission to turn the Ladies European Tour golf into an exciting, glamorous live TV product is only possible with strong partners. We are happy that TSA shares that vision and is committed to carrying the ladies’ game to the audiences it deserves.”

 

This year’s Ladies European Tour international schedule features 23 tournaments in 18 different countries and its 300 members represent 40 different nationalities. With its base in Europe, the LET has in recent years expanded into new territories such as China, UAE, India, New Zealand, South Africa and Turkey.

 

For more information, visit www.ladieseuropeantour.com, www.ucom.de and www.totalsportsasia.com

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