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Industry: Sport Singapore CEO to kick off second Sports Matters

Lim Teck Yin, CEO of Sport Singapore, has joined the line-up of speakers at the second Sports Matters conference, which will be held at Marina Bay Sands in Singapore from September 17-18.

Lim Teck Yin, CEO of Sport Singapore, has joined the line-up of speakers at the second Sports Matters conference, which will be held at Marina Bay Sands in Singapore from September 17-18. Photos: c/o Sports Matters.

August 6, 2014: Sport Singapore CEO Lim Teck Yin will kick off the second edition of Sports Matters with the conference’s welcome address at Marina Bay Sands in Singapore on September 17. (For earlier Sports Matters story, visit: sport-asia.com/industry-hsbcs-morgan-wsgs-georgiou-return-for-sports-matters/)

 

Lim, a former Brigadier General in the Singapore Armed Forces, is among a number of speakers added to the two-day line-up, which is headlined by Sebastian Coe in his role as Chairman of CSM Sport and Entertainment. Coe will be the subject of the keynote interview at the beginning of the second day.

 

The first day of the updated Sports Matters programme features two ‘Beyond Brazil’ sessions on football after the 2014 FIFA World Cup, one on ‘Sport Sponsorship’ and a ‘Technology Matters’ workshop. The second day features sessions on ‘Formula One’, ‘The Socialisation of Sport’ and ‘Social Sports Matters’.

 

Andy Jackson, FourFourTwo’s Brand Director, returns to the conference as host of ‘Beyond Brazil: The changing face of football’, featuring an interview with Darren Bailey, Director of Football Governance and Regulation for England’s The Football Association.

 

Andy Jackson of FourFourTwo will again host football-focused sessions.

Andy Jackson of FourFourTwo will again host football-focused sessions.

Jackson will then host a panel discussing ‘What’s next for Asian football?’ in response to how the continent follows up on its representatives disappointing results at Brazil 2014. Panellists include Adrian New and Xavier Asensi Brufau, the Asia Pacific Managing Directors for Chelsea and Barcelona respectively, Visa’s Fernando de Matos and Catalyst Media Group CEO Patrick Murphy.

 

‘Beyond Brazil: What else are we watching?’ will open with an interview with Starhub CEO Tan Tong Hai and be followed by a panel featuring Astro’s Choong Khay Lee and Singtel’s Anurag Dahiya.

 

Adidas International’s Max van den Doel will discuss ‘How is your digital content strategy integrated in your overall sponsorship approach?’ in the keynote interview for the ‘Sport Sponsorship’ session.

 

Mike Kerr, CEO of the Asian Tour, is among the conference’s new panellists.

Mike Kerr, CEO of the Asian Tour, is among the conference’s new panellists.

Van den Doel will also a panel discussing ‘Content matters – The next chapter for sponsorship marketing’, and will be joined by the WTA’s Ryan Sandilands and Manchester United’s Jamie Reigle and the Asian Tour’s Mike Kerr.

 

Atifa Silk, Brand Director of Haymarket Media Asia – one of the show’s co-owners with organiser Branded – will then host a panel discussing ‘Brand sponsorship – winning strategies in Asia’.

 

Coe heads second day

Coe, 57, is the star attraction on day two. Since retiring from an athletics career that included 1,500 metres gold and 800 metres silver at both the 1980 and 1984 Olympics, the Englishman led the successful bid for the 2012 London Olympics and is currently Chairman of the British Olympic Association and Executive Chairman of CSM Sport and Entertainment.

 

Stuart Codling, Deputy Editor of F1 Racing magazine, will next host a session on Formula One, a hot topic in the city as the conference again precedes the Singapore Grand Prix, which will be held from September 19-21.

 

Claude Ruibal, YouTube’s Global Head of Sports Partnerships, will be the keynote speaker for a session on ‘This is a fan’s world – the socialisation of sport’, which will then be followed by a panel session discussing ‘Is the globalisation of sport a good thing?’

 

Andrea Radrizzani, founding partner of MP & Silva, features on a high-profile panel discussing ‘Is the globalisation of sport a good thing?’

Andrea Radrizzani of MP & Silva features on a high-profile panel discussing ‘Is the globalisation of sport a good thing?’

Ruibal will be joined on the high-profile panel by HSBC’s Giles Morgan, World Sport Group’s Andrew Georgiou, Ward Platt of Fox International Channels, MP & Silva founding partner Andrea Radrizzani and JMI founder Zak Brown.

 

The ‘Social Sports Matters’ session includes panel discussions on ‘Get in the game: Sports in the millennial age’ and ‘Fan insight, Industry foresight’ before the conference concludes with a Q&A session with the keynote speakers.

 

Sports Matters 2014 – new speakers:

  • Ward Platt, COO, Fox International Channels
  • Claude Ruibal, Global Head of Sports Partnerships, YouTube
  • Lim Teck Yin, CEO, Sport Singapore
  • Tan Tong Hai, CEO, Starhub
  • Xavier Asensi Brufau, Managing Director, Asia Pacific, FC Barcelona
  • Anurag Dahiya, Head of Content, SingTel
  • CK Lee, VP Sports Business, Astro
  • Ryan Sandilands, CEO Asia Pacific, Women’s Tennis Association
  • Zak Brown, CEO & Founder, JMI
  • Jamie Reigle, Managing Director APAC, Manchester United FC
  • Maurizio Barbieri, Head of Sports, MSC SEA, Samsung
  • James Miner, CEO, MinerLabs Group
  • Don Anderson, MD, We Are Social
  • Andrew Stott, Partner, Olswang Asia LLP
  • Adam Hodge, Regional Strategy Director, (Southeast Asia), Octagon
  • Cheryl Tay, Photojournalist
  • Jasper Donat, CEO, Branded
  • Ben Flint, Director, Asia Sponsorship News
  • Andy Jackson, Brand Director FourFourTwo, Haymarket Media Asia
  • Stuart Codling, Deputy Editor, F1 Racing
  • Atifa Silk, Brand Director, Haymarket Media Asia

 

Previously confirmed:

  • Lord Sebastian Coe KBE, Chairman, CSM Sport & Entertainment
  • Giles Morgan, Group Head of Sponsorship & Events, HSBC
  • Max van den Doel, Head of Global Sports Marketing, Team Sports, Strategy & Operations, adidas International
  • Fernando de Matos, Head of Sponsorships, Asia Pacific, VISA
  • Darren Bailey, Director of Football Governance and Regulation, The Football Association
  • Andrew Georgiou, CEO, World Sport Group
  • Andrea Radrizzani, Founding Partner, MP & Silva
  • Adrian New, Managing Director, Asia, Chelsea FC
  • Mike Kerr, CEO, Asian Tour
  • Patrick Murphy, CEO, Catalyst Media Group

 

To register for Sports Matters 2014, click here; For more information, email: elsa@branded.asia

 

Source: Sports Matters (sportsmatters.asia); Editing by SportAsia

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