Rugby Sevens: HSBC sponsors men’s, women’s series for four years
- Updated: June 30, 2015
June 30, 2015: HSBC has extended its title sponsorship of the World Rugby Sevens Series for four more years, while also kicking off a four-year sponsorship of the women’s circuit.
In addition to the two new series title sponsorships, the new agreement will also see HSBC as local title sponsor of the individual rounds except in Dubai. In Hong Kong the bank will remain co-title sponsor of the tournament with Cathay Pacific.
The announcement reinforces HSBC’s long-term rugby commitment of investing in the game from community to elite level, as the sport continues to experience global growth ahead of sevens’ Olympic Games debut at Rio 2016.
Giles Morgan, Global Head of Sponsorship and Events, HSBC Holdings, said: “HSBC became the first-ever title sponsor of the men’s world series back in 2010, and we are excited to not only be extending this partnership for another four years, but also to become the first-ever title sponsor of the increasingly popular women’s world series.
“The Olympic decision has served as a tremendous catalyst for the growth of sevens around the world, not just in participation but also through the popularity of the HSBC Sevens World Series in recent years.
“HSBC is committed to supporting not only the elite end of the sport during this historic period in the game’s growth but will also continue with our long-term, significant investment in helping to grow and develop rugby through our community programmes, which have seen more than 200,000 youngsters around the world introduced to the sport.”
Since HSBC became title sponsor of the world series in 2009, the series has seen attendance grow to 542,929. It now amasses 5,884 broadcast hours with a global reach of 400 million households.
Bernard Lapasset, Chairman of World Rugby, said: “Rugby sevens is going from strength to strength ahead of the Rio 2016 Olympic Games and the men’s and women’s series have been at the heart of the global sevens success story with their winning brand of high-octane, competitive and broadcast- friendly action, global locations and festival atmosphere.
“HSBC has been central to the sevens success story and is totally aligned with our mission to attract and inspire new players and audiences. We are excited about this increased commitment and the certainty it provides over the next four years to grow our sport within existing and emerging rugby markets.
“We are particularly delighted that our flagship women’s series will be supported by HSBC over the next few years. Women’s rugby is one of the world’s fastest-growing team sports, with more than 1.5 million regularly playing and new participants being welcomed every day. The feats of our best female players on the series have been a source of inspiration to young players and the driving force behind ever-increasing popularity and profile.”
Source: World Rugby Sevens Series (www.worldrugby.org/sevens-series); Editing by SportAsia