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Squash: PSA extends with Perform, signs up Sportradar

PSA has extended its agreement with Perform and signed a new partnership with Sportradar. Photo: PSA.

PSA has extended its agreement with Perform and signed a new partnership with Sportradar. Photo: PSA.

January 21, 2015: The Professional Squash Association (PSA) has announced a four-year agreement with sports data specialists Sportradar to become the PSA’s Official Sports Data Partner.

 

Sportradar has been granted the rights to distribute all PSA data to the betting and media industry, including data from the Women’s Squash Association (WSA), which joined forces with the PSA on January 1.

 

Over the term of the partnership, information from more than 3,000 squash events will be collected. The information will also include data from the PSA’s new Official TriRef System, a wireless electronic refereeing programme that allows all three referees to make independent judgements about match incidents, without the knowledge of their fellow arbiters, to determine decisions.

 

Alex Gough, Chief Executive of the PSA, said: “We are very pleased to have reached an agreement with Sportradar in a partnership that will allow us to further promote our sport around the world through new media channels, especially within the betting market.

 

“It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport.”

 

Carsten Koerl, CEO of Sportradar, said: “Squash is one of the most demanding, fast-paced sports in the world and following its growth in popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers. Our partnership also unlocks new data-driven insights for existing fans, who will now get an even greater feel for the sport they love.”

 

PSA earlier announced that it had extended its contract with leading digital sports content group Perform, which will stream over 300 matches from the PSA World Tour to bookmakers around the world via its Watch&Bet service until the end of 2017.

 

Using live footage provided by SquashTV, the PSA’s official online streaming channel, Watch&Bet will provide coverage of the biggest events in the squash calendar to some of the world’s largest bookmakers, opening the sport up to a global audience and generating new revenue streams for the PSA.

 

“Perform are leading experts in the sports video sector,” Gough said. “We have worked with them for the past five years through a similar agreement and are delighted to be continuing our association. We feel the service provided by Watch&Bet perfectly complements the service we offer squash fans via our own online channel, SquashTV, and feel certain the agreement will reap further benefits for us over the next few years.”

 

Ross MacEacharn, Perform’s Managing Director, Content Distribution, said: “We’re delighted to continue our partnership with the PSA across our Watch&Bet service. The platform provides the sport with an opportunity to commercialise content in regions and sectors that were not previously available and form an integral part of squash’s future developments.”

 

Source: PSA (www.psaworldtour.com); Editing by SportAsia

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