Swimming: All Nippon Airways dives into FINA partnership
- Updated: June 27, 2015
June 27, 2015: FINA has entered into a four-year agreement with ANA (All Nippon Airways), Japan’s leading airline, beginning in 2015 and running through 2018. The new agreement extends ANA’s ongoing commitment to sports sponsorship leading up to the Tokyo 2020 Olympic and Paralympic Games.
ANA’s sponsorship agreement includes the FINA World Championships in Kazan, Russia (July 24-August 9, 2015) and Budapest, Hungary (July 2017), as well as the FINA World Swimming Championships (25m) in Windsor, Canada (December 7-11, 2016) and Hangzhou, China (December 2018).
Dr. Julio C. Maglione, President of FINA said: “As one of the most popular events in the planet, our FINA World Championships constitute a successful aquatic festival and are naturally a privileged opportunity for all partners associated with FINA.
“We are very happy with this agreement with ANA, as it opens many additional opportunities in a big market like Japan, a country in which our sport is extremely appreciated and has generated many stars in recent years.”
The agreement gives ANA exclusive marketing rights in the airline category, with its logo appearing throughout the event venues. In addition, ANA earns the right to promote itself to athletes and event visitors, along with the right to use the FINA logo on goods, promotional and printed materials.
Osamu Shinobe, President and CEO of ANA, said: “We enthusiastically support sporting organisations and athletes because we believe sport provides people with hopes and aspirations and contributes to world peace.
“We believe aquatics and swimming will play an important role in the upcoming Tokyo 2020 Olympic and Paralympic Games, which led us to this FINA partnership as well as our recent announcement as an official airline partner of Tokyo 2020.”
ANA has a long history in the development and promotion of swimming and other aquatic sports since 2004, including as an official sponsor of the Japan Swimming Federation.
The airline also recruits swimmers and other athletes to the company as employees through its Athlete Navigation System. In addition to aquatic sports, ANA has also sponsored table tennis, figure skating and golf.
Source: FINA (www.fina.org); Editing by SportAsia