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Tennis: BNP Paribas extends sponsorship of WTA Championships

Melissa Pine of the WTA, Pierre Veyres of BNP Paribas and Andrew Georgiou of World Sport Group with the Billie Jean King trophy at the announcement of BNP Paribas’ five-year agreement to title sponsor the WTA Championships in Singapore.

Melissa Pine of the WTA, Pierre Veyres of BNP Paribas and Andrew Georgiou of World Sport Group with the Billie Jean King trophy at the announcement of BNP Paribas’ five-year agreement to title sponsor the WTA Championships in Singapore.

March 11, 2014: BNP Paribas will continue as the title sponsor of the prestigious year-end WTA Championships from 2014-18, the Women’s Tennis Association (WTA) announced at a press conference in Singapore.

 

Under the terms of the five-year agreement, BNP Paribas will once again be the official sponsor of the WTA Championships and receive global brand exposure through on-court signage and international marketing and promotion across all WTA platforms, including broadcast, digital and social media channels.

 

Stacey Allaster, Chairman and CEO of the WTA, said: “We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships. For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms throughout the world.

 

“Our continued partnership with BNP Paribas is an example of the appeal women’s tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year’s tournament, I’m sure the 2014 BNP Paribas WTA Championships will be the best in the WTA’s history.”

 

This year’s BNP Paribas WTA Championships will be staged at the Singapore Sports Hub from October 17-26, marking the first time an Asia-Pacific city has played host to the season-ending event, which will feature the top eight singles players and doubles teams. Singapore will host the event through 2018.

 

Pierre Veyres, CEO of BNP Paribas Singapore Branch and Regional Head for South East Asia, said: “As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level, with Singapore positioned as a world-class sports hub.

 

“Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents, with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions, with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum.”

 

This year’s event will feature an expanded 10-day schedule of competition, exhibitions and activities (see: http://sport-asia.com/tennis-legends-and-rising-stars-join-wta-championships-festival/)

 

Andrew Georgiou, CEO of event promoter World Sport Group, said: “We congratulate BNP Paribas for the continued acknowledgement of the value that sport delivers to their brand and their business through active partnership. Their presence at the WTA Championships in Singapore will add to the overall tournament experience for fans, players and the general public as part of a 10-day long sports and entertainment festival.”

 

Tickets for the public will be available in stages from April through the Singapore Sports Hub Ticketing Office.

 

For more information, visit: www.wtachampionships.com

 

Source: WTA

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