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Tennis: ITF, BeIN Sports announce global media rights partnership

Thailand celebrate victory in Asia/Oceania Zone Group I in last year’s Fed Cup. Photo: ITF / Dwiari Setyadi.

Thailand celebrate victory in Asia/Oceania Zone Group I in last year’s Fed Cup. Photo: ITF / Dwiari Setyadi.

February 3, 2015: The ITF (International Tennis Federation) and BeIN Sports, a leading global sports channels network, have announced a seven-year strategic media rights partnership for Davis Cup by BNP Paribas and Fed Cup by BNP Paribas.

 

Francesco Ricci Bitti, President of the ITF, and Nasser Al-Khelaifi, CEO of BeIN Media Group, signed the agreement, which runs from 2015 through 2021 and is the largest television and digital rights deal in the history of both tournaments, according to the ITF.

 

The partnership is designed to increase the global exposure and quality of Davis Cup and Fed Cup coverage across both linear and digital channels. BeIN Sports will work with ITF and its existing broadcasters, as well as produce and televise the competitions across its channels in some parts of the world.

 

Ricci Bitti said: “The ITF is proud that BeIN Sports has agreed to become the official global media rights partner for Davis Cup and Fed Cup. We look forward to working with them to increase even further the television viewership and digital presence of Davis Cup and Fed Cup around the world.

 

“Just a few years ago, I went to the launch of BeIN Sports in Paris and I have been impressed with the tremendous growth of the company and the quality of their productions. Our competitions are in good company with the other major sports federations and brands associated with BeIN Sports.”

 

Al-Khelaifi said: “BeIN Sports is extremely proud to become a long-term partner of the ITF. We believe that Davis Cup and Fed Cup are great occasions within the tennis calendar, showcasing the best of the game in a unique national team environment. Tennis is a fundamental part of our international sports programming and we look forward to working with the ITF to grow these competitions across the world.”

 

Source: ITF (www.itftennis.com); Editing by SportAsia

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