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Tennis: Micky Lawler to begin role as WTA President in January

Micky Lawler will begin her role as WTA President on January 1 and report to CEO Stacey Allaster.

Micky Lawler will begin her role as WTA President on January 1 and report to Stacey Allaster, Chairman and CEO.

October 25, 2014: Micky Lawler has been appointed President of the WTA (Women’s Tennis Association), the WTA and Octagon have jointly announced. Lawler will begin her new role on January 1, 2015, and be based out of the WTA’s global headquarters in Saint Petersburg, Florida.

 

Lawler, who was born in Holland, will be responsible for driving the WTA’s international growth strategy, business development, marketing and new fan engagement programmes, and member and industry relations.

 

The multi-lingual Lawler will report to Stacey Allaster, Chairman and CEO of the WTA, who expressed confidence in the appointment.

 

“Micky Lawler has been at the centre of the growth of professional tennis for nearly three decades, driving innovation and business across athlete representation, events, international expansion, governance and sponsorship,” Allaster said.

 

“In her 11 years as a WTA Board Member and 27 years as a leader of tennis at Octagon, she has been instrumental in shaping and contributing to our strategy for growth, importantly including opening new markets for the sport. As we embark on a new strategic business plan to support our members’ business and increase our fan base, I cannot think of a better executive to join our senior leadership team.”

 

Lawler brings close to three decades of sports and entertainment expertise to the role, during which time she played helped expand the footprint of women’s tennis, including the development of important initiatives in China.

 

“I am honoured to have the opportunity to work even more closely with Stacey and her team at the WTA at this fantastic moment for women’s professional tennis. The sport has reached new levels of popularity, social and digital interconnectivity and globalisation, while the next generation of exciting champions is now emerging alongside the game’s current iconic superstars,” said Lawler, who is fluent in Dutch, Spanish, French, German and English.

 

“I am excited to help lead women’s tennis to even greater success through continued international growth, enhancement of the fan experience across multi-media channels and in-stadium, and the development of new products and assets to support the business of women’s tennis.”

 

Prior to joining Octagon, Lawler began her sports career in communications at the Men’s International Professional Tennis Council (MIPTC), the predecessor to the ATP World Tour.

 

Lawler earned a BA in Political Science from The American University of Paris and Masters in Applied Linguistics from the University of Delaware.

 

In 2012, she was named a ‘Game Changer: Women in Sports Business’ by the Sports Business Journal in 2012 and a recipient of the Warsaw-Thurston Award by the University of Oregon College of Business, while in 2009 she was recognised by the Washington Business Journal as one of their ‘Women Who Mean Business’ honourees.

 

Lawler has lived in nine different countries across South America, Central America, North America, Europe and Africa.

 

Source: WTA (www.wtatennis.com); Editing by SportAsia

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