Tennis: WTA signs exclusive digital partnership with iQIYI in China
- Updated: November 4, 2015
November 4, 2015: iQIYI has signed a 10-year contract to become the WTA’s digital rights partner in China from 2017. iQIYI will offer live transmission of over 2,000 women’s tennis matches, including singles and doubles, along with exclusive highlights, player interviews and content from the WTA Magazine Show.
WTA content will be available to iQIYI users on their personal computers, mobile phones and Over The Top (OTT) TV via internet in English, Cantonese and Mandarin. The partnership follows iQIYI’s successful acquirement of the rights to the 2014 FIFA World Cup, the China Open, the Grand Slams and PGA events among other major sports assets.
Geng Xiaohua, iQIYI Senior Vice President, said: “Since we were established in 2012, iQIYI Sports has featured tennis as part of its core programming and has broadcast WTA tournaments including the China Open, WTA Elite Trophy Zhuhai, Wuhan Open, Tianjin Open and Guangzhou Open.
“WTA attracts a high-end audience, which is a perfect match for iQIYI’s young, upwardly-mobile user base. As tennis’s popularity continues to boom in China, we believe that iQIYI’s high quality users and traffic make it the perfect channel for the WTA to further promote its tournaments in China.”
Micky Lawler, President of the WTA, said: “This is a first-of-its-kind partnership for the WTA in China. iQIYI’s platform reinvents our digital offer in China in line with the new ways fans consume sports and entertainment content today and in the future. We’re thrilled to be working with a partner who fully embraces everything that is unique and premium about our sport.”
Source: WTA (www.wtatennis.com); Editing by SportAsia